Tuesday 7 August 2018

FOUR EASY STEPS FOR A CREATIVE PROCESS




According to Ragan's PR Daily .. there are four easy steps to live by

1. Develop collaboratively.
Create an open environment without an autocratic leadership style. The created environment should look at focusing and supporting members of the team. ALL!!! ideas should be heard, considered and then decided on. Aim for mutually beneficial interactions that involve respect, an exchanging of ideas.


2. State a challenge, not a solution.
Focus on the goals of the team this should allow a more orientated outlook. All stated objective should be SMART- Specific, Measurement, Achievable, Relevant and Time-bound. This should bring the holistic feeling inevitably leading to a more successful output.
3. Invest time for feedback.
Involve your internal marketing, production, sales team. An internal audit may bring a more unanimous approach in decision making allowing for the organizations to be perceived as well-informed and clued up about their clients, strengthening the client/agency relationships.


4. Standardize and streamline the approval process.
Designated roles are of great importance to all the members of the team. The knowledge of one's role provides perspective and objectives are easily reached in this manner. This leads to a democratic practice in regards to leadership. Clear ownership of the approval process allows structure and a hierarchy that is easily managed and creates the lack of space for “bad briefs”.

HERE'S A SHORT VIDEO ON HOW TO CREATE
LOOK FORWARD TO NEXT WEEKS POST ABOUT 

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