EVERYONE!!!!! YOU AND YOU AND YOU !!!!!!! This may be the best campaign ever seen. “Believe in something. Even if it means sacrificing everything”. This is the most relatable tagline constructed, read it again and for safety purposes, read it once more! Then turn around and tell me how you object my opinion and I’ll wait then reply with believe in something even if it means, sacrificing everything.
On a more concerning issue, the campaign did create quite a stir. Some Nike fans were so outraged by whom Nike picked as the face of the advertisement. They took to social media to burn their Nikey gear not only demonstrating how they deeply believe that Nike was wrong but they were willing to sacrifice everything that belongs to the brand. Fueling the views, creating talk and memories but potentially creating the most cost-efficient movement! The people who took to the social platform to destroy the Nike products were against the views and beliefs of an athlete who is the face of the tagline. Colin Kaepernick, kneeled down during the U.S national anthem. Protesting what he believed to be a racial injustice against African Americans. This caused an uproar of patriots to fume, one could only assume these are the same people burning their own pricey shoes
From a Public Relations perspective, Risk is a trick among the tools! Yet one could argue that Nike has done no injustice by simply allowing Kaepernick to be the face of their campaign. They may be commending his strength to stand for something that he believes and his audacity to be able to go for what he feels is right! Which co-aligns with the company's slogan “Just do it”. I’m sure you can imagine the Public relations team questioning the backlash and the organizer's actually bringing to their motto to life! “JUST DO IT”. This is possibly the most arguable campaign, would the organization receive the same response if they placed an individual who did not relate to the public’s concern? The backlash isn't really positive! People disassociating from the brand because of what the brand believes, in such a violent manner speaks multitudes but also plays right into the campaign BELIEVE IN SOMETHING. EVEN IF IT MEANS SACRIFICING EVERYTHING!
The organization is not playing to the masses but rather to the concern of the minority, majestically showing off their abilities to be socially aware and responsible. Which is what the world needs from BIG brand organisations. Social awareness is important because it invests in the surrounding environment which is a great way of giving back. The campaign also spoke about drive and ambitions that dreams create. This is undoubtedly the best campaign carried out not only because of the way it aligns with the mission statement of the organization but also supporting and addressing numerous topics, like disability in sports or coming from unfortunate backgrounds or being put down by stereotypes within an industry.
WELL DONE NIKE SEE YOU NEXT WEEK!!!!
To a more unrelated topic, Depression is a slow killer taking and ripping away from the world. Many don't necessarily believe that Mac Miller was depressed but with his recent work “swimming” one can only regret how they missed the signs. MAY HIS SOUL REST IN PEACE. WE HAVE LOST A GREAT SOUL !
I personally feel Nike is justified in taking a stand to perform their corporate social responsibility by choosing an influential figure like Colin. The message is undeniably powerful and people should rather focus on the message and understand it from a positive point of view.
ReplyDeleteSpeaking of CSR NIKE IS DOING MULTIPLE CAMPAIGNS IN SUPPORT OF AND UPLIFTMENT of girls in African countries
DeleteThank you so much for the comment and your insight see you next week .